Travel/Hospitality

Need destination profiles? or Hotel Web Ads?

Here is an example of a resort video:

http://revver.com/video/82435/punta-mita-hacienda-golf-resort/

Contact me at donnytranproducer@yahoo.com

Express Beauty Salon

Vidcaps:

Classy Touch Wheels

Classy Touch Wheels in Tucson, Arizona specialized in highest quality rims. Here are some vidcaps:

 

 

Master Viral Video Advertising in 3 Easy Steps

Master Viral Video Advertising in 3 Easy Steps

What if I told you that you could get the word out about your company for cheap? What if I told you that you could not just get the word out, but really make a splash? Call now and we’ll throw in free shipping!

I moderated a panel at Streaming Media West in San Jose, Calif., this week that featured three small companies who’d employed online video as an experimental, non-conventional form of advertising. Some of their spots went viral, some of them didn’t — but what did they learn?

Case Study #1: Tubes Networks
Presenter: Steve Chazin, VP of Marketing
Impetus: “Our target customers are tech-savvy and too smart for me. They would never click on ads.”
Concept: Tubes Networks sponsored an episode of French Maid TV, a popular podcast that hadn’t published in a while. Although the show directly referenced Tubes, a file-sharing service, it centered around a storyline about a sexy French maid losing her clothes.
Cost: Negotiated down from $50,000. He wouldn’t say it explicitly, but according to the math below the price was $30,000.
Results: More than 3 million video views; 30,000 new users; customer acquisition cost down to $1 from $10. “Priceless word of mouth.” A segment on G4TV.
Video:

Case Study #2: GPS Maniac
Presenter: Lester Craft Jr., Editorial Director
Impetus: “We had no marketing budget.”
Concept: The GPS device product review site commissioned Nalts, one of the top comedians on YouTube (our profile), who had already made a video about GPS, to make two videos on the general theme of GPS that referenced GPS Maniac.
Cost: $1000-$5000
Results: The videos got only about 40,000 views each, but the company was featured in write-ups about the role of product placement in online video.
Video:

Case Study #3: Personality Hotels
Presenter: Yvonne Lembi-Detert, President and CEO
Impetus: Lembi-Detert was told she should make a virtual tour to promote her boutique hotels in San Francisco, but she felt it wouldn’t have enough of her signature personality. So she went to video startup TurnHere.
Concept: A video tour of five of Lembi-Detert’s hotels, starring her. “An oversized infomercial,” as she called it.
Cost: $6,000
Results: Guests recognizing her, including ones who don’t fit the profile of her normal clientele, and telling her they’ve watched the video. She said her normal form of advertising — an order of 20,000 brochures — could have cost $10,000.
Video: No embed available; click through.

So were these three video ads successful? All three presenters emphasized that the video projects were experiments. Since people are just starting to explore such forms of online video advertising, the videos succeeded — to some degree — on novelty alone, by drawing publicity and invitations to sit on panels. But is novelty enough?

“The real key was not 50,000 [views], but a million,” said Craft, admitting he would have hoped for success on the level of Blendtec’s “Will it blend?” series. He said an unknown brand like GPS Maniac might have been better off with a more straightforward approach rather than Nalts’ funny sketches. Still, Craft added, given the low cost, people might as well make a lot of video ads on the chance that one of them will be a hit.

For Lembi-Detert, virality was not the goal — hers is a niche offering — so personalized video advertising fits nicely into her positioning. And for Tubes…well, despite the world’s tsking about sex selling, it clearly works, regardless of the medium. Tubes isn’t a grand success — Chazin mentioned after the panel he is leaving the company — but it got the buzz it was hoping for.

So what about that three-step plan hyped by our infomercial headline? Sorry, but there aren’t any easy virality equations yet, and there may not ever be. You’ll have to keep experimenting.

Webmercials

Webmercials are the future of online advertising.

 

Webmercials are an extremely cost-effective way to:

 

• Showcase a product
• Demonstrate a service
• Teach your customers how to use your product or service
• Show your customers the person behind the product
• Increase brand awareness
• Increase traffic on your website
• Make those visitors STICK!

Completed Webmercials will be uploaded to your company website as soon as they are approved. We can also deliver the video on CD or DVD so that it can be used in other promotional campaigns and in sales presentations. They really do energize your sales process.

 

 Click on thumbnails for youtube video:

 

5 BOLAS PHONE CARD
00:29

 

 

FESTIVAL OF LIGHTS- ALLIANCE BEVERAGE
01:45

 

 

Icewine at Royal Palms, ALLIANCE BEVERAGE

 

 

Los Charros

Los Charros was the first interactive soap opera which viewers were given the option of voting and choosing what should happen next week to their favorite characters. Will they fall in love? Will one die? Will one go blind?  For our sponsor El Charro, it was a 30 minute infomercial as we filmed on location with their ads airing during commercial breaks. The show starred everyone from college students to local celebrities and received lots of buzz.  Produced by Tran&Tonazzi.

Click on thumbnails to view youtube video:

LOS CHARROS tv show
05:01    

Directed by Sebastian Tonazzi, Written by Donny Tran

Modelos&Cueros

Aired on Telemundo, Model&Cueros is an over the top telenovela  sponsored by Scoot Over.  The show was shot on location at Scoot Over while using their vehicles throughout the show, which made for the most exciting 30 minute infomercial…ever. Maybe not ever, but it was pretty exciting.

Here are some screencaps:

Click on thumbnails below to view youtubes: