Here is a clip of Richard Prince and his art pieces:

http://link.brightcove.com/services/link/bcpid452319916/bctid1213891072

Nearly Everyone Uses It, and So What?
by Marcia Yudkin

Occasionally a prospective client comes to me very gung-ho about getting publicity and declares that they envision coverage in every major newspaper in the country and on every network broadcast. After all, their logic runs, our product is something everyone uses – we have close to 150 million customers a year in the U.S. alone.”Whoa!” I reply. “That’s not enough of a reason for the media to do a story. Nearly everyone uses a toothbrush and a wallet of one sort or another, but how often do you see stories about either of those items in the papers or on the nightly news? Prevalent doesn’t mean interesting or timely. So let’s brainstorm about what would entice the media to consider something about your item newsworthy.”

By putting a spin on something ordinary, or identifying some unusual aspect of something ordinary, you have a good chance of getting major media hits. For instance:

• Create a controversy. E.g., claim that 90% of Americans use each toothbrush far too long.
• Give an award. E.g., a prize for the world’s rattiest wallet.
• Offer surprising facts about your product. E.g., how long ago people were using toothbrushes surprising similar to today’s.
• Show an unexpected clientele using your product. E.g., wallets for toddlers or for nudists.
• Piggyback on the news. E.g., play up the connection if there’s a toothbrush scene in a new feature film or a popular sit-com.
• Do a survey. E.g., what percentage of people never leave the house for any purpose without bringing their wallet.
• Compile a set of useful tips. E.g., ten ways you should never use a toothbrush.
• Donate your product or a gift certificate to a good cause. E.g., a new wallet for every high school graduate in your home town.
• Offer a freebie. E.g., a free call-in line for questions about dental hygiene.
• Invent a new use for your product. E.g., wallets designed for efficiency at security checkpoints.
• Tie your product to economic trends. E.g., what toothbrush sales reveal about recessions and economic booms.
• Do something anachronistic. E.g., create wallet carriers, which a butler can hold out for the man in the house when he comes home from work.
• Sponsor a charity event. E.g., the Toothbrush Ball.
• Do something about your environmental impact. E.g., recyclable wallets.
• Celebrate an anniversary. E.g., your 10 millionth toothbrush sold.
• Create regional variations. E.g., the Tall Texan wallet, the Seattle Surprise, the Plains Packer.
• Get offbeat endorsements. E.g., from a punk rocker, a bartender, a has-been politician for your toothbrushes.
• Feature employees with stories. E.g., an over-80 wallet designer, marketing vice-presidents who are twins.
• Run an event for kids. E.g., develop a show that travels to day-care centers on how to brush teeth.

Once you have a newsworthy angle, then the ambition to get your story into every household in the country makes more sense!

About the Author

Marcia Yudkin is the author of 6 Steps to Free Publicity (Career Press) and 10 other books, as well as of numerous special reports, including “Powerful, Painless Online PR” and “132 Ways to Make You or Your Business Newsworthy.” For more of her articles on publicity, see http://www.yudkin.com/publicityideas.htm

Article copyright 2000 Marcia Yudkin.  All righ

A One-Minute Marketing Plan?

By Jim Daniels

Whether you’re planning a new site, or your site is already up and running, here’s some inside information you need to know…

Web surfing is a fast-paced sport. Some surfers (including myself) can hit 10-20 sites in a ten minute span. Yikes! That leaves each site about a minute (and sometimes much less) to reach three objectives EVERY business website should be after…

1. A unique and positive image
2. An irresistible reason to stay past that minute
3. A lasting relationship

Here’s exactly how you accomplish those objectives in that tiny time frame..

#1: Impress your unique and positive image in your visitors’ minds immediately, by showing off an “attractive” home page. C’mon, “attractive?” What is this a beauty contest?

Well, sort of. You see, a HUGE percentage of visitors judge your entire business within those first 10 seconds of visiting your site. If they are presented with a handsome page that loads quickly and looks professional, they may be compelled to stick around. (At least long enough to see what’s in it for them.)

Let me ask you this… How many times have YOU clicked away from a site even before it finished loading? Yeah, that’s what I thought. Me too. Web surfers looking for something in particular not only want the right info, they want it from the right source. If your site looks like it was designed by a novice, you’re in big trouble.

And no, you do not need fancy graphics, java and the like. Just make sure your home page is a place that YOU would be impressed by. You do this with a professional logo, a crisp, fresh look and simple navigation links.

#2: Get right to the point and give your visitors an irresistible reason to stay past that minute… Be sure the first thing your website displays is a reason for visitors to stick around. When someone comes to your site it needs to be glaringly obvious how the site can help them. Remember, they probably came looking for something in particular. If they are forced to “search” for how your site may help them, it’s too late, they’re gone.

You can pull this off by displaying a few lines of text prominently, where your visitors will see it right away.

Examples…

“This site has helped thousands of webmasters design a professional website. Come inside and learn how to design your own site now.”

“Do you need advice selecting stocks? Put our 10 years of experience to work for you. Browse our past picks and current recommendations.”

And my own example which pops up in the first two seconds…

“Anyone can start a home-based business online and earn high income. I’ve been doing it since 1996 and I’ll show you exactly how — for free.”

#3: Get them onto your opt-in list(s) so that you can form a lasting relationship with them…

This is the single most effective way to hang onto your visitors. Hey, getting traffic is tough, don’t let visitors get away without offering to stay in touch. And no, you don’t have to publish a full email newsletter, but offer something! Here’s a great example…

A few years ago I visited a retail site which offered a “monthly specials” email list. Sign-up was free so I took a few seconds and joined. Every month for three years I received their monthly email. Out of 35 or so I received, I probably deleted 30 without even reading them. Yet one month I noticed a product I had been looking for, and at the right price, right in the subject line. Guess what? I opened the message, clicked to the site and bought it. While I was there, I also spent $300 on a digital camera.

As you can clearly see from that example, regular email contact pays off. If not today, maybe next week – or next year. The cost of staying in touch is tiny compared to the long-term rewards.

As to exactly how to get them signed up, there are lots of ways to do it. A simple “formmail” fill-out form will allow you to add their email address to your private in-house list. Or, you can try using a pop-up window that gives something of value in exchange for their contact information. However you decide to pull it off, just do it!

And one last tip on this… don’t ask a million questions in your sign-up form. Visitors may be interested in what you’re offering, but may shy away if they have to reveal too much information about themselves. A lead is a lead. Ask for their name and email address only. If you scare them away, they may never be back.

In closing…

Remember, your web site is the first thing many people will ever discover about your business. Make your first impression unique, irresistible, and make it last for years!

Internet Marketing Plan Template

How to Write an Internet Marketing Plan

by Peter Geisheker

The Topics You Need to Discuss in Your Internet Marketing Plan include:

1. Market Research
Collect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell. (From now on we’ll refer to your products or services as “product”.)

Some areas to consider:

• Market dynamics, patterns including seasonality
• Customers-demographics, market segment, target markets, needs, buying decisions
• Product—what’s out there now and what’s the competition offering? Conduct market research by going to google.com and conduct searches on the types of products or services you want to sell
• Current sales in the industry
• Suppliers-vendors that you will need to rely on
• Target Market(s)—To be successful, focus on one or two small niche markets instead of a large general market. Niche markets have far less competition and they tend to be more profitable. If there is one thing you can do to help your odds of being successful in business it is to focus on one or two small niche markets

2. Product
Describe your product (or service). How does your product relate to the market? What does your market need, what do they currently use, what do they need above and beyond current use?

4. Mission Statement
Write a few sentences that state:

• “Key market” – who you’re selling to – be very specific!
• “Contribution” – what you’re selling
• “Distinction” – your unique selling proposition – why are you different from your competition?

5. Internet Marketing Strategies
Write down the Internet marketing and promotion strategies that you want to use or at least consider using. Strategies to consider include:

• Search Engine Optimization (SEO). What this means is using optimization techniques so search engines (Google, Yahoo, MSN) will rank your website within the top 10 search results. By doing this you can get literally thousands of people to your website every day for free. To do this I recommend you use a fantastic software tool called SEO Elite.
  
• Pay Per Click Search Engine Marketing. When you use this service you are bidding on keywords so that your website text ad is displayed when a person conducts a search on a particular keyword or key phrase. Google, Yahoo and MSN all have pay per click internet marketing services.
  
• Affiliate Marketing. This is where other websites market your products for you and you pay them a commission on each sale. This is an outstanding way to create a successful Internet business.
  
• Link Exchanges. This is where you and other websites exchanges links to drive traffic to each other’s website. Exchanging links with other websites is also a great way to get better rankings in the search engines. The reason for this is that search engines want to give top rankings to the the websites that are most popular in their category/industry. The best way for the search engines to determine which websites are the most popular is to see who has the most links pointing at their website. That is why getting a lot of links pointing at your website is so important Two great services for helping you find link
  exchange partners are LinkMetro and LinkMarket. I use them both and they are great.
  
• Write Articles and distribute them online. This is a great way to get tons of one-way links pointed at your website (which search engines love!). I try to write one new article each weak and it has gotten me thousands of links pointed at my websites. And remember, the more links that point at your website, the higher search engines will rank your website. And, if getting tons of links pointing at your website wasn’t enough, writing articles will also send targeted traffic to your website and it will make you an expert in your field. The way it works is very simple. You write a 1-page article and use online article distribution services to distribute your article to hundreds other websites, blogs, and ezines (electronic magazines). People them read your articles to learn about your products or services. The best two services to use for distributing your article are EzineArticles and Isnare.
  
• Write press releases and distribute them online. Just like writing and submitting articles, this is a very simple and extremely effective way to get tons of links pointed at your website. It is also a great way drive targeted traffic to your website. For more information, please visit PRWeb.
  
• Advertise in ezines (also know as an internet newsletter or an internet magazine). This is another simple yet highly effective way to market your products or services online.

6. Offline/Traditional Advertising Strategies

• Networking-Go where your market is, Chamber of Commerce, BNI, etc.
• Direct marketing using sales letters, brochures, postcards, flyers, etc.
• Advertising-Print media, directories, billboards, yellow pages, radio, TV
• Training programs-Seminars that you give to increase awareness
• Write articles for magazines, your local newspaper, and other publications read by your industry. Doing this will help you to become known as an expert
• Direct/personal selling
• Publicity/press releases
• Trade shows
• Referral programs
• Co-marketing with businesses that share your target market
• Barter

7. Pricing, Positioning and Branding
From the information collected, establish strategies for determining the price of your product, where your product will be positioned in the market and how you will achieve brand awareness.

8. Budget
Budget your dollars. What strategies can you afford? How much can you afford to spend per month?

9. Marketing Goals
Establish quantifiable marketing goals. This means goals that you can turn into numbers. For instance, your goal might be to gain at least 10 new clients each month or to generate 100 leads per month.

10. Monitor Your Results
Test and analyze. Identify the strategies that are working.

• Survey customers
• Track sales, leads, visitors to your web site, percent of sales to impressions
• Determine which marketing strategies are producing the most customers and which are producing the least customers
• Measure Return on Investment per each marketing activity

Online videos gives you and edge over other realtors. You can post your videos on every email, give clients a dvd, and put it on your next newsletter or blog. If you only have a few minutes to pitch a client a home, don’t you want to show every detail and benefit? The longer your client views your page or video, the more interested they will be. If you are interested, contact me at tran_donny@yahoo.com

Here is another example using video instead of pictures. If you are interested, contact me at tran_donny@yahoo.com

Here is the current list of

Web Video Sites we can Distribute to:

Youtube.com

Video.yahoo.com/

Metacafe.com/

Video. google.com/

Revver.com/

Dailymotion.com/

Blip.tv/

Brightcove.com

Myspace.com

Vimeo.com

Tunes

Yahoo Podcasts

The Pod Lounge

MirPod

Vicasting.com

Podomatic

Vital Podcasts

Podlounge

Videopodcasts.tv

As well as:

REALTOR.com®

Yahoo! Real Estate Classifieds

Google Base Classifieds

MLS Property Information Network

HomeSeekers.com

ColdwellBanker.com

Century21.com

ERA.com

HomesDatabase.com

Prudential Properties

RE/MA

Stats and Trends (The Web and Real Estate)

• There were 9 Billion Videos Viewed Online in July 2007.
• There are currently over 900 Million Internet Users.
• 25% of all Searches involve Real Estate and Finance.
• 90% of Agents and 80% of all Home Searches begin Online.
• Nearly 80% of Internet searchers are for Multimedia and Video.

Nearly 70,000 new people are getting Internet access every day. Studies also show that the average homebuyer is also getting younger, and increasingly grew up with the Internet.

According to a study commissioned by the California Association of Realtors, Internet homebuyers were reported to be wealthier and purchasing more expensive homes. Internet homebuyers bought a median priced home of $452,000 while traditional buyers purchased a median priced home of $310,000.

In addition to the huge audience of excellent prospective clients, the Internet offers both convenience and cost effectiveness that traditional media cannot. Web sites are more engaging and informative than even the best brochures. Emails make it easier and cheaper to keep in touch with existing clients. You do not need to have a four or five-figure marketing budget to create a professional online presence.

Recent surveys have shown that over 80% of Internet users find web sites through search engines. Getting a high ranking in a popular search engine such as Google.com can literally double your traffic overnight.

Agents Seeing Success with Online Video

Online video is no flash in the pan, a recent report from eMarketer projects that in the US alone the number of online video viewers will rise from 114 million to 183 million over the next five years.

The bottom for real estate is that video will, in the short term, at least continue be a fringe search (at least compared to searches for skateboarding dogs and Diet Coke/Mentos experiments) – but getting ahead of the curve with video marketing is something that should be on all agents’ radar screens. The crowds are coming.

Together, higher broadband penetration and Flash are going to propel web marketing increasingly into things like video and interactive multimedia, much like we imagined could happen five years ago. What this means for real estate is there are going to be more and more ways to use these tools to market a home on the Internet. Especially high-end, multi-million dollar listings, where they typical have longer sales cycles and much more discerning buyers.

Right out the gates, Google tells us it’s indexing videos from YouTube, Yahoo, Metacafe, IFILM, Revver and Dailymotion – so in terms of syndication, all of these hosting providers should be on your radar. You’ll want to maximize your chances of being picked up in the search index by getting your videos to at least one of those providers. One thing is clear however, looking at the Google search results. Video search is fairly primitive right now. It is still largely dependent on key words or tags provided by the producer – it reminded me a bit of the way the text based search used to operate (remember all the emphasis on keywords in metatags on HTML pages?).

Google now gives Top Results for Multi Media and Video content.Nearly three out of four homebuyers now use the Internet as a tool when searching for a home, and those who use the Internet are more likely to use real estate professionals, according to a new survey by the National Association of Realtors®.

Video-sharing sites in particular are filling niches abandoned by YouTube, which is now owned by Google and had more than 25 million visitors last month.

Smaller start-ups that are not able, or willing, to be as diligent are seeing their audiences explode as users seek the more free-wheeling environment that typified YouTube’s early days. Users post 9,000 new videos a day to Dailymotion, which had more than 1.3 million visitors in November, up more than 100 percent since May, according to the tracking firm ComScore Media Metrix.

Lost in the frenzy over the phenomenal numbers associated with YouTube (100 million videos streamed and 70,000 new clips posted daily), the corresponding possibilities these numbers conjured in the minds of advertisers anxious to find new ways to reach audiences and the widely held verdict that Yahoo and MSN had fallen even farther behind for failing to win YouTube’s hand was the fact that the deal-making was not limited to just Google. The number two and three search engines also made moves, albeit less impressive ones than Google, to bolster their online video-sharing capabilities. Yahoo more quietly acquired Jumpcut, a provider of online video editing tools, which makes for a nice fit with its roster of other social media tools that includes the Flickr photo-sharing site and the bookmark-sharing site Del.icio.us. And both Yahoo and MSN have adopted an approach to online video that seems calculated to play to their strengths in local search. By posting locally specific news and entertainment clips (Yahoo with CBS news and MSN with MTVu), they also make in-roads into one of the last healthy bastions of the traditional news media.

I believe this is going to be the year that online video finally make an impact in real estate. The barriers to entry have largely disappeared and the reams of data that now exists now needs context. Video does just that. Realtors and brokers should start looking at how they can incorporate video into their marketing efforts, not only as a way to differentiate themselves from the competition, but as a way to bring greater value to their clients and to consumers.

This incremental increase is happening month by month, whereas the US figure is staying static. As Bob Ivins, managing director of comScore Europe, said: “The fact that more than three-quarters of the traffic to Google, Yahoo!, and Microsoft is now coming from outside of the U.S. is indicative of what a truly global medium the Internet has become.”

________

Sampling of Web Traffic (Generated Content Sites) – Most Accept Video, Photos and Rich Media.

Myspace.com | 53,000,000 – Quantcast Monthly Visitors | 68,285,849 – Recent Monthly Visitors

YouTube.com | 23,825,526 – Compete Monthly Visitors | 32,000,000 – Quantcast Monthly Visitors

Facebook.com | 22,541,770 – Compete Monthly Visitors | 25,000,000 – Quantcast Monthly Visitors

Photobucket.com | 25,548,801 – Compete Monthly Visitors | 14,000,000 – Quantcast Monthly Visitors

Craigslist.org | 23,982,542 – Compete Monthly Visitors | 15,000,000 – Quantcast Monthly Visitors

Flickr.com | 23,643,614 – Compete Monthly Visitors | 9,700,000 – Quantcast Monthly Visitors

WordPress.com | 6,373,166 – Compete Monthly Visitors | 16,040,392 – Quantcast Monthly Visitors

Music videos are the most powerful marketing tool to help artists showcase their talent and uniqueness. A music video can also spawn buzz in the industry and help musicians gain exposure. We want artists who are willing to take a risk and showcase their style and image along with their music. We do everything in house from editing, finding locations, writing the treatments to casting the talent. If you are serious about making a music video, please contact me at tran_donny@yahoo.com

Here are a few samples of our work:

Music Video – VDO

Music Video – Biby Martin

Music Video – LATIDO

Music Video – SANGRONEZ

Need some help promoting yourself? Try these links

Resources: Press Release Distribution, Ad Networks & Tools, Web Coding

Mashable has:
20+ Free Press Release Distribution Sites
30+ Ways To Advertise Yourself
250+ Tools and Resources For Coding the Web

http://www.tailored.com.au/video.html

Need destination profiles? or Hotel Web Ads?

Here is an example of a resort video:

http://revver.com/video/82435/punta-mita-hacienda-golf-resort/

Contact me at donnytranproducer@yahoo.com